About

An agency
run like an operating company.

Critical Marketing is a full-service digital marketing agency in Valdosta, GA. The leadership team has built, marketed, and operated real businesses; the work product reflects that. We serve clients across the Southeast and a smaller national roster.

Our story

Why we built
the agency this way.

We started Critical Marketing because we got tired of watching businesses get sold "marketing strategy" that was really just a recycled slide deck with their logo dropped in.

So we built something different. A tightly-held team, real accountability, transparent reporting, and the operator-level discipline you would get if you hired a marketing director in-house.

The work product is held to a higher standard. Every dollar of ad spend gets traced. Every retainer comes with a real plan, not a default service tier.

We are growing on word of mouth from clients who got results. That is the only growth strategy that actually compounds.

Start a project
Values

What Critical means to us.

01

Flexibility

We do not force every client into the same engagement template. The plan we write for you is the plan you get. We never force a square peg into a round hole, even when the playbook says we should.

02

Transparency

Open and honest with clients, partners, and teams. No black boxes. No hidden retainers. The reports show the numbers, and the conversations stay on the record.

03

Ingenuity

We push past the template playbook. New tools, new channels, new tactics, whatever the campaign needs. The default approach is rarely the right one.

Leadership team

Meet the people
running it.

Dean Gunsolus

Dean Gunsolus

Visionary & Founder

Richard Baker

Richard Baker

Operations

Tristan Addi

Tristan Addi

Creative & Strategy

Get in touch

Let's work together.

Tell us about your project. We respond same-day or next-day during the work week.