Inventory-driven SEO, CDK / DealerSocket / similar CRM integrations, Carvana-style appraisal tooling, vertical-specific Google Ads playbooks. Built for dealers who want their digital marketing to produce qualified buyers, not just lot-walk traffic.
Why dealership marketing is different. Auto, RV, boat, and equipment dealerships have unique marketing challenges that generic agency playbooks miss: inventory turnover requires search engine indexing within hours of new stock listing, OEM franchise restrictions limit ad copy and brand messaging, CDK / DealerSocket / Reynolds & Reynolds CRM integrations require dealer-specific technical knowledge, and the audience research-to-purchase cycle (30-90 days for cars, longer for higher-ticket items) requires multi-touch attribution most consumer-marketing agencies do not understand.
Every vehicle in inventory should be an indexable page on your website within 24 hours of arriving on the lot. We build inventory feed integrations (CDK, DealerSocket, Dealer.com, vAuto) that auto-generate individual VDP (vehicle detail page) URLs with proper schema markup (Vehicle, Offer, Product). Each VDP earns its own organic visibility for the make+model+year+trim search.
Most dealerships under-invest in service department marketing. Service is a recurring revenue stream with much shorter buying cycles than sales. We build dedicated service-department pages, separate GBP service categories where the brand allows it, and capture service-specific search terms ("oil change near me," "[brand] service center").
Inbound trade-in inquiries are some of the highest-quality leads a dealership gets. We build Carvana-style appraisal tools (VIN decode, mileage input, condition assessment, market-value lookup via NHTSA + CarsXE APIs). The customer gets a real estimate; the dealership gets a qualified inquiry with vehicle data already captured.
OEMs (Ford, GM, Toyota, Honda, etc.) have strict ad copy compliance rules and co-op ad budget requirements. We know which brand voices are allowed, which photo treatments are required, and how to structure co-op-eligible campaigns to maximize your monthly co-op draw. Most dealerships leave co-op money on the table because their agency does not know the rules.
The auto buyer touches your dealership multiple times before purchase across organic search, paid search, third-party platforms (AutoTrader, Cars.com, CarGurus), social, direct visits, and CRM follow-up. Attribution that gives all credit to the last click materially misallocates budget. We build attribution models that capture the assist + last-touch interplay and inform real budget decisions.
Lead capture forms write directly into your CRM (CDK, DealerSocket, Reynolds, Vinsolutions). No manual re-entry. CRM tags identify which channel produced which lead. Service-department leads route separately from sales leads. The CRM data flows back to Google Ads as offline conversions for Smart Bidding optimization.
Performance Max with proper Merchant Center vehicle feed is the highest-ROI Google Ads format for dealers in 2026. We build the feed, optimize the asset variations, and tune the bidding strategy. Without a proper feed, PMax for dealers is a budget burn.
Engagements are scoped to your specific business, goals, and budget. Get a real proposal with real numbers — we respond within one business day.
Active Ford dealer engagement (Robert Hutson Ford in Moultrie GA). The playbook crosses over to other OEMs with adjustments for brand-specific compliance rules.
Yes — CDK, DealerSocket, Reynolds & Reynolds, Vinsolutions are the most common dealership management systems. We can integrate lead capture forms directly so no manual re-entry is needed.
Yes. We structure campaigns to maximize co-op-eligible spend and prepare the documentation OEMs require for reimbursement.
Yes. Custom dealer tool builds scope per project: VIN decode (NHTSA), market value lookup (CarsXE or similar), condition assessment, CRM integration. We have an active build in this category.
The playbook works for independents too — in fact, with more creative freedom on ad copy and brand voice. Independents face less compliance overhead but also do not have OEM co-op budget. Each has tradeoffs.
Yes. The core playbook (inventory SEO, CRM integration, multi-touch attribution) applies. The vocabulary, the seasonality, and the buyer profile all change — we handle that in scoping.
Tell us about the store(s) and OEM. We respond within one business day with an honest assessment.
