Independent medical practices, dental, urgent care, specialty clinics, senior services, home care. HIPAA-aware messaging, ad copy compliance, review velocity strategy, the playbook built for the heavily regulated end of healthcare.
Why healthcare marketing is different. Healthcare advertising operates under HIPAA, FTC, state medical board, and platform-specific rules (Google Ads, Meta Ads, LinkedIn each have additional healthcare restrictions). Agencies that do not specialize in healthcare write ad copy that hits policy review, get accounts suspended, and put practices at risk of compliance violations that go beyond marketing fines. We bring the compliance literacy that healthcare practices need to operate in this category.
Patient inquiry forms must capture data through HIPAA-compliant channels (BAA-signed email providers, encrypted storage, audit logging). Google Analytics 4 with HIPAA-aware configuration (no PHI in event parameters). Heat-mapping tools (Hotjar, Microsoft Clarity) configured to mask PHI inputs. The website infrastructure is non-negotiable foundation work.
Healthcare ads on Google + Meta hit additional policy review. Banned patterns: "best doctor in [city]" (cannot self-validate), guaranteed outcomes ("cure your X"), before/after imagery for many specialties, testimonials with specific health outcomes (FTC requires substantiation). We write ad copy that passes compliance on first submission.
For independent practices, the Google local pack is the single highest-leverage acquisition channel. Patients search "[specialty] near me," "[specialty] [city]," "[specialty] accepting new patients." The local pack is the highest-converting SERP feature for these queries. We optimize GBP relentlessly: primary category specific (e.g. "Cardiologist" not "Doctor"), services list matched to website, photos quarterly, review velocity of multiple new 4-5 star reviews per month, with response rate approaching 100%.
Practices that publish thorough pages on the conditions they treat, procedures they perform, or specialties they hold rank for the long-tail informational queries patients search before booking. "What is [condition]" / "How is [condition] treated" / "What does [procedure] cost" / "When should I see a [specialty]." We write 1,500-3,000 word service pages built around real medical content authored or reviewed by the practice's medical staff (the E-E-A-T requirement is real for healthcare).
Healthcare content must come from credentialed sources. Each provider's bio page lists their education, board certifications, fellowships, hospital affiliations, malpractice insurance, NPI number, and any publications. All of this gets Person schema with `hasCredential` arrays referencing the certifications. This is the strongest E-E-A-T signal a healthcare site can produce.
Most healthcare buying decisions hinge on insurance acceptance. We publish accepted insurance lists prominently (not buried), with a real list of plans + carriers. Patients filter aggressively on insurance acceptance, if your site does not surface it, the patient bounces to the next provider.
Post-appointment review requests must be sent through HIPAA-compliant channels and cannot reference the specific condition treated. Generic post-appointment SMS / email asks with a direct GBP link work. We coordinate with the practice's EHR / scheduling system to send requests through the patient communication channel they already have.
Categories we have NOT yet shipped but the playbook applies to: independent physician practices, dental, urgent care, specialty clinics, mental health (with extra-strict ad policy considerations), and physical therapy. The compliance literacy carries; the medical content requires onboarding with the practice's clinical staff.
Healthcare marketing combines a regulatory layer (FTC, state medical boards, HIPAA) with the same case-by-case channel-mix questions every business faces. We do not have a template list of channels we refuse to run. We learn your specialty, patient base, insurance mix, and compliance constraints, then recommend the channels that fit your specific practice and compliance context. Compliance-safe ad copy and policy-aware creative are part of every engagement regardless.
Yes, when the engagement scope touches PHI. Most marketing engagements do not require a BAA if we keep PHI out of the marketing data flow, but when the scope involves patient communications or EHR integration we sign the BAA.
Yes. We write compliance-safe ad copy for medical, dental, and healthcare-adjacent categories. We know the policy boundaries that get accounts suspended (banned medical conditions list, before/after restrictions, outcome guarantees) and write ad copy that clears review on first submission.
These have additional compliance considerations (state telehealth regulations, mental health-specific advertising rules on Meta). Scope-dependent: we can audit your category and tell you honestly whether we are the right fit.
Yes. Insurance acceptance is one of the highest-impact pages a healthcare site can publish. We build accepted-insurance pages that surface clearly, get indexed for the right "[plan] [city]" queries, and convert filterable patient traffic.
Yes, veterinary practices fall outside human HIPAA but follow similar local SEO + reviews + GBP playbook. The compliance overhead is lower.
Each specialty gets its own service page. Each provider gets their own bio page with Person schema referencing credentials. The architecture scales to multi-specialty groups cleanly.
Tell us about your specialty and locations. We respond on the next business day at the latest with a written read on the compliance + opportunity layer.