Boutique hotels, independent restaurants, B&Bs, event venues, agritourism. The local-pack + reviews + reservations playbook that produces booked rooms, filled tables, and locked-in event dates.
Why hospitality marketing is different. Hospitality is one of the most review-velocity-sensitive verticals in marketing. A boutique hotel with 12 recent 4-5 star Google reviews dominates the local pack; the same hotel with zero recent reviews disappears regardless of how nice the rooms are. The buying decision happens in a few platforms (Google, OTAs, TripAdvisor, Yelp, Instagram for visual brands) and the decision window is short (most travelers book within 2-3 weeks of stay). Add seasonal demand cycles, OTA commission economics, and the need to balance direct bookings against marketplace visibility, and generic agency playbooks miss.
Hospitality lives or dies on GBP. Primary category specific to the property type ("Boutique Hotel," "Bed & Breakfast," "Wedding Venue," "Tapas Restaurant"). Photos updated quarterly with professional-grade interior + exterior + amenity shots. Menus published for restaurants (Google extracts and displays them in the SERP). Booking link prominent. Hours including holiday + special hours. Q&A migrated to FAQ page on website (Q&A deprecated in 2026).
Target ≥5 new 4-5 star Google reviews per month minimum for restaurants and hotels. Recency matters: most consumers only trust reviews from the last 30 days. We build post-stay / post-meal SMS request flows compliant with April 2026 Google policy (no kiosks, no "mention staff by name" prompts). Response rate target 100% including 5-stars.
OTAs (Booking.com, Expedia, OpenTable for restaurants) drive volume but commission ($15-25% on hotels, $1-2 per restaurant cover). Direct bookings have higher margin. We build the marketing motion that pushes for direct bookings (branded search dominance, direct-only perks, loyalty programs) while maintaining OTA presence for the discovery layer the marketplaces handle.
For hotels: PMS / channel manager integration (Cloudbeds, ResNexus, SiteMinder). For restaurants: OpenTable / Resy / Tock embed or direct. For event venues: custom booking calendar with availability + inquiry flow. The website must convert traffic without sending it back to an OTA for the actual transaction.
Hospitality is a visual category. Instagram drives discovery for hotels + restaurants more than any other social platform. We capture quarterly professional photo shoots, build vertical-format Reels content for IG and TikTok, and integrate user-generated content (with permission) for ongoing fresh visuals.
For hospitality in tourism-corridor markets (Thomasville GA, lake areas, beach areas, festival markets), local SEO needs to capture both hyperlocal (residents of the town) AND regional (tourism flow from nearby metros). Separate landing pages for "things to do near [hotel]" type content that captures research-stage travelers before they book.
Most hospitality has clear seasonal cycles. Beach hotels peak summer. Mountain lodges peak fall foliage. Event venues peak spring + early summer for weddings. We publish + refresh content 60-90 days BEFORE peak demand to capture research-stage traffic at the right moment.
Hospitality marketing depends heavily on the specific property and segment. A boutique hotel competes differently from a budget chain; a tourism-corridor restaurant runs different campaigns than a downtown-business restaurant. We do not have a template list of channels we refuse to run. We learn your specific property type, audience, distribution mix, and seasonal cycle, then recommend the channel mix that fits your specific property and segment, with the reasoning behind each call.
Yes: that is one of the highest-value moves in hospitality marketing. We build direct-booking marketing programs that defend branded search + reward direct bookings, gradually reducing commission burn over 6-18 months.
Yes. We claim, optimize, and respond on TripAdvisor + Yelp + OpenTable + Booking.com / Expedia review threads. Each platform has different optimization rules.
Yes. Quarterly professional photo shoots are part of our hospitality offering. Drone + interior + amenity + food photography (for restaurants). We coordinate with the property to schedule shoots around occupancy + operations.
Yes. We integrate booking flows with Cloudbeds, ResNexus, SiteMinder for hotels; OpenTable, Resy, Tock for restaurants. The integration approach depends on which system you already use.
Yes. Agritourism + event venue operations typically run two distinct revenue streams within a unified brand; each gets its own marketing motion. Named-client examples available on request.
Yes. Multi-location hospitality has overlap with our broader multi-location marketing playbook. Each property gets its own GBP, location-specific content, and individual review velocity management.
Share the basics of the property, the season, and the goals. We respond within a business day.