GBP optimization scorecard.
Score your Google Business Profile against 25 optimization items that actually move local rankings in 2026. Tick what you have done; see your score, identify gaps, and get a focused list of next moves.
What this scores. Google's local search algorithm weights Relevance, Distance, and Prominence. This scorecard covers the relevance and prominence inputs you can control through your Google Business Profile and the listing ecosystem around it. The score is not an official Google metric — it is a practitioner checklist drawn from the optimization items that produce measurable Local Pack movement in our work. A score of 80+ means the foundation is sound and the remaining gains come from sustained review velocity, citation building, and content. Below 60 means the foundation has gaps worth fixing first, before investing further in adjacent local SEO work.
Check what you have done
Score
Your scorecard will appear as you check items.
How the scoring works.
Each item is weighted by approximate ranking impact, based on what consistently produces movement in real local SEO engagements:
- Highest-impact (5-8 points each): Primary category specificity, review volume, review velocity, NAP consistency on owned properties.
- Mid-impact (3-4 points each): Reviews response rate, average rating, photo volume, NAP consistency on major citation sources, secondary categories.
- Lower-impact (2 points each): Logo / branding, GBP posts, Q&A, attribute completeness, tracking-number consistency, phone uniqueness.
Total possible score: 100. The score is not an official Google metric. Treat it as a practitioner-grade audit tool, not a precise ranking predictor.
What to do with your score.
- Below 50. Foundation gaps need addressing before any other local SEO work pays off. Focus on category selection, NAP consistency on owned properties, and building a sustainable review request flow. Expect 60-90 days of consistent work before Local Pack rankings move materially.
- 50-69. Foundation is partially in place. Identify the highest-weighted gaps (the ones marked 5-8 points each) and prioritize those. Often the gap is review velocity or category specificity rather than something cosmetic.
- 70-84. Foundation is solid. Remaining gains come from sustained review velocity, citation depth, GBP posts, and complementary work like local link building and on-site optimization of city pages.
- 85+. Foundation is excellent. The local ranking work has been done well; further gains come from adjacent work (local backlinks, on-site content depth, AI search optimization) rather than GBP-specific changes.
Related reading.
- Google Business Profile optimization checklist — the full walkthrough of every section.
- GBP categories explained — how to pick the right primary category (the single highest-leverage decision).
- Local SEO ranking factors 2026 — what actually moves Local Pack rankings.
- How to get more Google reviews — the systematic request playbook.
- NAP consistency for local SEO — why it matters and the audit workflow.
Want a hands-on GBP audit?
If your score surfaced gaps you would rather have us close than work through yourself, we can scope a local SEO engagement that handles category selection, citation cleanup, review automation, and ongoing GBP management.