Case Studies

Real clients,
real numbers.

Every case study below is a named client (with permission), with documented metrics, on a documented timeline. No anonymized "Client X grew 200%." If we cannot stand behind the numbers with a real client name, the case study does not get published.

Most marketing agency case studies are made-up. They use anonymized client names ("a leading B2B SaaS company"), screenshots from before the agency was even hired, and outcome metrics with no methodology. Our case studies are different: named clients (with permission), real timelines (with dates), real metrics (sourced from GA4, GSC, DataForSEO, or Twilio), and the actual work we did to produce them. If you want to verify any case study, we can put you on a call with the client.

Published case studies.

masLabor — H-2 visa staffing

Organic sessions +152.6% YoY. Organic conversions +92.2%. Avg organic position 18 → 7.5. Paid search conversions +646%. National federally-regulated B2B category. Spanish localization for the Iberia subsidiary. Editorial style guide co-authored with Julia Smyth-Young, SVP Sales & Marketing.

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Bull Electric — Valdosta GA electrician

10 qualified Twilio-verified calls per month at $34.82 cost-per-qualified-lead on $348/mo Google Ads spend. CTR 5.5%. 44 negative keywords. The compounding effect of 18 months of weekly audits on a single account.

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Cox Container Service — Moultrie GA logistics

Seven-day launch from "do we have an ad account" to "live + spending + tracking." Twilio call tracking, qualified-call conversion action, 30 negative keywords at launch. The full playbook for opening a new service business and getting the phone ringing in week 1 instead of month 6.

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Tyson Steel Building — Doerun GA industrial

Conversion tracking audit uncovered broken primary action firing on every thank-you page load, inflating reported CPA by roughly 50%. Restructured tracking, rebuilt account architecture, tightened ad schedule. Real qualified-lead flow stabilized at ~10/month on $750 spend.

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Critical Marketing — the rebuild you are reading

We tore down our old Ygency + Elementor site (16 plugins, 50+ MB overhead, broken contact form, 2024 copyright) and rebuilt it with a custom WordPress theme. 16 plugins → 3. Lighthouse SEO 100/100. Full schema markup, full edit access for the autonomous SEO routine. Dogfooding the playbook.

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Case studies in progress.

Clients we are actively producing case studies for, awaiting either more data or written client permission to publish named results:

  • masLabor Iberia (Galicia, Spain subsidiary) — Hand-written Spanish localization, ACF editor self-serve layer, deck + sizzle reel suite.
  • Down Home Properties (Georgia residential real estate) — Elementor → custom WordPress page-by-page conversion. Properties page live April 2026; homepage queued.
  • Moore Farms Manor (Valdosta-area agritourism + produce farm) — Custom Shortcoder-based produce status system, no-Elementor page management.
  • masLabor Q1 YoY Defense Deck — ELT-tier executive deck distilled into client-ready board presentation.

How our case studies work.

Every published case study follows the same standard:

  1. Written permission required. We draft a permission email for each client; only publish with a written yes. Clients who decline get anonymized treatment ("a regional industrial supplier") with reduced SEO value but the same editorial standard.
  2. Real numbers, sourced. Every metric is sourced from a named data system (GA4, GSC, DataForSEO, Twilio, the client's CRM). No "approximately." No "roughly." The number is the number.
  3. Real timelines. Dates included. "Q1 2026" or "March 9, 2026" rather than "recently."
  4. Real methodology. What we did, in what order, with what tools, at what budget. No "leveraged proprietary methodology" sleight of hand.
  5. Honest framing. Including what is NOT working yet, what we are still optimizing, what compounds vs what is one-time.

If you ever read a case study from another agency and think "I cannot tell what actually happened" — that is by design. The vagueness is the point. Ours are not vague.

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