Free tools for paid-media operators and SEO practitioners. Each tool is browser-based, free to use, and requires no signup.
Available tools
- ROAS Calculator — actual ROAS, break-even ROAS, target CPA, and gross-margin profit/loss for any paid channel.
- CAC + LTV Calculator — customer acquisition cost, lifetime value, LTV:CAC ratio, and payback period. The unit economics that determine whether marketing scales.
- Marketing Cost Calculator — cost per lead per channel, blended CAC, channel mix across Google Ads, Meta, SEO, email, referrals.
- GBP Optimization Scorecard — 25-item Google Business Profile scorecard with weighted scoring and gap recommendations.
More tools coming
- Site Speed Grader
- Marketing Audit Tool
For our full service offering see the services hub. For SEO and marketing terminology used in these tools, see the acronyms reference and SEO glossary.